Every day we design range cookers that express our passion for beauty and functionality. Appliances uniquely created in stainless steel, a material we have used for three generations of production – a culture of excellence in manufacturing – truly made in Italy.

We want a STEEL appliance to be recognised by the details of care in manufacture, by a choice of colours and finishes, by the professional performance unique for domestic use through the careful use of ergonomics.

We continually look at the evolution of the market so we can to tune in to the new life styles, new ways, new techniques of living and cooking.

Steel is between the traditional and the modernistic. Exclusive objects we dedicate to all the connoisseurs of high cuisine and design.


Steel is an Italian company with a long family heritage. Situated in Carpi near Bologna and founded in 1999, it is owned and run by the Po family, who are the third generation to be involved in the production of range cooking equipment.

The original company was set up by Angelo Po in 1922 and his craftsmanship in stainless steel helped produce the first hand made stoves and later, the production of high quality appliances for restaurants.

Today Steel has come to the forefront of the manufacture of range cookers and hoods for the domestic market. Innovation and functionality are the byword for Steel’s aesthetic designs and professional approach to kitchen products.

As Steel has grown, so has the importance of their own brand names such as Genesi, Ascot and Sintesi and there is also a range of semi-professional barbecues and out-door cooking equipment.

Picture shows: 1935 – Angelo Po and his first range cooker


In the contemporary house, the kitchen is the living space. The place for living, where the range cooker is the centrepiece.

Strong and dynamic in it’s detail and finish. Every steel range cooker is a designer piece and also a cooking tool of great flexibility and power. Timeless in design. An object of desire for an audience of devotees of haute cuisine and style.


Steel obtained ISO9001:2008 in 2006 the iso 9001  offer one of the largest choices of range cookers in the market.  Four different styles with over 100 models distributed in Italy and in 15 different contries of the world.

Managed by a dynamic and experienced  management team,  Steel is a reality with a big future. We have the understanding to listen to the market and innovate with new styles and functions. We immagine and make solutions for the market that combine technology and tradition.